But the most popular “channels” are almost exclusively streaming services, such as ABC’s video-on-demand services (93%), Netflix (73%), YouTube (66%) and Disney+ (60%). In an era of seemingly endless streaming services, we asked about the devices parents use to access children’s television.Ī huge 95% of surveyed households still use television sets to watch children’s shows and content. Little J and Big Cuz is program about two young Indigenous Australian kids living with their Nanna and Old Dog. It can be hard to explain why we can’t get snow in the winter in Australia. Similarly, a Melbourne mum emphasised how local specificity is important for young children. Highlighting Little J & Big Cuz – an animated series about two Indigenous Australian children living with their Nanna – a Tasmanian father celebrated how local kids TVĭoesn’t shy away from the reality that kids experience and incorporates the wide variety of ‘real Australia’ without being cliched.Ī mum from a Canadian-Australian household noted how, unlike overseas content, local shows such as Kangaroo Beach highlight things that are important to Australian life, such as water and sun safety. Many drew contrasts with international content to make the point that Australian children’s television tends to pair education with fun and does not “talk down” to children. Most parents also highlighted education as an important feature of Australian children’s TV. Perhaps unsurprisingly, parents identified Bluey as the show most watched by their youngest (65%) and oldest child (39%). ABC Publicity Showing Australian reality on TV As a mother-of-two remarked “poop jokes are fine” – a reference to how rude moments from Bluey have been cut by international distributors.Īlong with Bluey, surveyed parents said they enjoyed watching Play School with their kids. Parents also explained how humour was relaxed but not crude. A Queensland father described how local shows instilĪustralian values like fair play and helping your mate as opposed to the US-style ‘look out for number one’. When asked what characteristics make “good” Australian children’s shows, parents said relatability, positive messages and humour were key. Teaching about what it means to be Australian without creating a firm definition. leans into our unique heritage without alienating those who have other experiences. As a New South Wales dad-of-one explained: Of those surveyed, 83% say it is important their children see Australian-made programs. Our research suggests Australian parents strongly value local TV content for their kids. We asked about how Australian families find, watch and value local kids’ TV in an era of streaming services and global distribution.Ĭheese 'n' crackers! Concerns deepen for the future of Australian children's television The national survey involved 333 parents of children 14 years and under between August and October 2022. We surveyed Australian parents as part of a broader research project on Australian children’s television cultures. Helena Lopes/Pexels, CC BY-SA Our research There was a huge drop in locally made children’s shows on Australian commercial TV between 20. So at a time when Australian kids’ content is disappearing from TV screens, hit overseas shows like PAW Patrol (a program about cartoon rescue dogs), SpongeBob SquarePants and Blaze and the Monster Machines are more available to Australian families than ever before. Meanwhile, with Network 10 now a subsidiary of global media conglomerate Paramount, pay TV children’s channel Nickelodeon moved from cable to free-to-air in August this year. In August, the Australian Communications and Media Authority found Australian children’s content on commercial broadcasters had dropped by 84% between 20. This has had a significant impact on what is available on our screens. In 2020, the federal government removed quotas for local children’s television on free-to-air commercial networks. What is happening to Australian kids’ content? It also tends to balance fun with education. Across smartphones, tablets, laptops and the old-school TV set, streaming services mean there is an endless supply of kids’ content from around the globe.īut as our new research shows, many Australian parents still want Australian-made content for their kids because it reflects local experiences. Australian kids today have greater access to screen entertainment than any generation before.
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